Because culture gives identity to a group of people, a problem arises, namely how do we identify aspects or cultural elements that distinguish one cultural community group from another cultural community. Samovar (1981) divides various aspects of culture into three broad divisions of socio-cultural elements which directly influence the creation of meaning for perception, which in turn determines communication behavior.
These effects on communication are very diverse and cover all aspects of human social activities. In the KAB process these crucial elements work and function in an integrated manner together as components of a stereo system, because each one needs and is interrelated. But in the study, the elements are separated so that they can be identified and reviewed individually. The socio-cultural elements are (According to Little Darlings Challenges):
System of beliefs, values and attitudes.
Life view of the world.
The influence of the three elements of culture on meaning for perception, especially on the individual and subjective aspects. We might all see the same object or social event and give the same objective meaning, but the individual meanings are not impossible to be different. For example, an American with an Arab agreed to declare a woman based on her physical form. But it is likely that the two will disagree about how she is in her social meaning. Americans see the value of equality between men and women, while Arabs kicking women tend to emphasize women as housewives.
The Role of Perception in Intercultural Communication
Individual perceptions about the world around them, people, objects, and events influence the ongoing KAB. Understanding and appreciation of different perceptions is needed if you want to improve the ability to establish relationships with people of different cultures. We must learn to understand their perceptual references, so that we will be able to react according to expectations in their culture. Therefore a general understanding of perception is needed as a basis for understanding the relationship between culture and perception.
Perception is an internal process through which individuals select and regulate stimuli that come from outside. In simple perception can be said as an individual process in making contact / relations with the world around him. By listening, seeing, touching, smelling and feeling we can get to know the environment and be aware of what is happening outside of ourselves. What actually happens is that we create internal shadows about physical and social objects and events encountered in the environment. In this case each individual tries to understand the environment through the development of structure, stability, and meaning for his perception. This development includes internal activities that change the stimuli system into impulses (stimuli) that move through the nervous system to the brain, and turn them back into meaningful experiences. Perceptual internal activities are studied. Every person is born with physical devices that are important for perception, as well as tools for being able to walk. In this case people must learn to achieve these abilities.